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Objective: 

How to build connections with your audience through genuine interactions and fun, engaging content.

Topics:

  1. Understand why engagement matters and how it builds loyalty.
  2. Discover types of posts that encourage people to comment and respond.
  3. Practice creating engaging content and interacting with followers.


1. Why Engagement is Key

Engaging with your followers helps build trust and loyalty. People are more likely to buy from a business they feel connected to, and engagement keeps your posts visible to more people.

2. Types of Engagement Posts

  • Polls and Questions: Simple posts asking your followers what they think, like “Which product should we make next?” or “What’s your favorite item in our store?”
  • Stories and Live Sessions: Share behind-the-scenes moments or go live to answer questions in real-time.

3. Responding Naturally

  • When someone comments on your post, reply in a friendly and casual way. Make them feel heard, and encourage more interaction by asking questions back.

Activity

  1. Create an Engagement Post: Make a short post with a question or poll to encourage your followers to respond.
  2. Practice Responding: Partner with another participant, leave a comment on each other’s post, and respond authentically.


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