1. Setting Up Your WhatsApp Business Profile
- Step-by-Step Guide:
- Download WhatsApp Business from the app store and install it.
- Open the app and go through the setup process, using your business number if possible.
- In the settings, go to Business Profile and fill in details like your Business Name, Description, Location, and Business Category. Add a profile photo representing your business.
2. Using Labels to Organize Customer Interactions
- What are Labels?
- Labels help you categorize your customers and manage conversations. Examples include “New Customer,” “Pending Payment,” or “Order Completed.”
- How to Use Labels:
- Go to a conversation, tap on the options (usually three dots), and select Label. Choose a label or create a new one. Try labeling a few conversations to see how it helps organize contacts.
3. Setting Up Automated Messages
- Types of Automated Messages:
- Greeting Message: A message that is sent to new customers who reach out for the first time.
- Away Message: A message that notifies customers when you’re not available.
- Quick Replies: Pre-saved responses for frequently asked questions.
- How to Set Up: Go to Business Tools > Messaging Tools, select the type of message you want to set up, and type in your message.
Activity:
- Create Your Profile: Set up your WhatsApp Business profile with a photo, business name, and a short description.
- Label Practice: Label 2–3 contacts or conversations based on potential scenarios, like a new lead or customer follow-up.
- Test Automated Messages: Pair up with another learner and test sending automated messages. Try sending a greeting message and a quick reply.