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Home └Digital Marketing Beginner Course └Day 10: Developing a 3-Month Digital Marketing Plan

Digital Marketing Beginner Course

Last update: 10/13/2024

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Day 10: Developing a 3-Month Digital Marketing Plan

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Objective: 

To create a 3-month plan to guide your social media strategy, set goals, and schedule content.

Topics: 

  1. Set simple, clear goals for your business.
  2. Learn how to create a content calendar to plan posts ahead of time.
  3. Track your progress to stay motivated and see results.
1. Setting SMART Goals2. Creating a Content Calendar3. Tracking Your ProgressActivity


1. Setting SMART Goals

  • SMART goals are Specific, Measurable, Achievable, Relevant, and Time-Bound. For example, “Increase followers by 10% in the next 3 months” is a SMART goal.

2. Creating a Content Calendar

  • A content calendar lets you plan posts in advance, so you’re not scrambling last minute. Use a simple calendar to outline what to post each week.

3. Tracking Your Progress

  • Track metrics like followers, comments, and messages to see if you’re reaching your goals.


Activity

  1. Set Your Goals: Write down one main goal for the next three months.
  2. Fill Out Your Calendar: Using a template or paper, create a content calendar with at least one post idea per week.
  3. Share Your Plan: Present your plan to the group for feedback and encouragement.
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