Day 7: Building an Online Presence with SEO & Hashtags

 1. What is SEO (Search Engine Optimization)?

• Simple Explanation: SEO helps your business appear in search results when people search for products or services like yours. Using keywords people often search for improves your chances of being seen.
• Example: If you sell handmade jewelry, keywords like “handmade jewelry,” “unique jewelry,” or “affordable accessories” could help attract people searching for these items.

2. How Hashtags Help Your Social Media Reach

• What are Hashtags? Hashtags are words or phrases preceded by “#” that group content by topic on platforms like Instagram or Facebook.
• Using Hashtags: Research hashtags relevant to your business. Aim to use a mix of popular and niche hashtags that relate to your products.

3. Finding the Right Hashtags and Keywords

• Tools and Tips: Use tools like Instagram’s “Search” feature to explore popular hashtags or try free sites like Hashtagify.
• Creating Your List: Start with 5–10 hashtags related to your business and a few words people might search for on Google to find your product.

Activity

1. Hashtag Brainstorm: Write down 5–10 hashtags that describe your business. Think about what your customers might be searching for.
2. SEO Keyword List: Make a list of 3–5 keywords or phrases that could help your business appear in search results.
3. Create a Social Post: Using these keywords and hashtags, create a short social media post to attract new followers. Share your ideas in the class chat.